ccb+ combines customer individual paywall solutions, lifecycle management & OCS: At the dsb user conference, the dsb management team introduced their new platform solution, ccb+. This integrates reader-specific paywall solutions, lifecycle management and online customer service (OCS) within one platform. The cloud-based technology solution provides marketers and sales experts with all the information they need to drive reader-specific, cross-channel campaigns.
“ccb+ is an integrated solution developed especially for the publishing world. Within the ccb+ suite, we have combined individual dsb software tools that are already tried and tested,” explains Alexander Münch, COO of dsb ccb solutions.
The benefits of ccb+ at a glance:
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