Immediate Media is a special-interest content and platform company. The fast-growing, multi-platform media business is home to over 1,300 people across eight divisions. The company focuses on special- interest markets, engaging over 19 million consumers each month.
Immediate Media relies on ccb for subscription management. The app authentication for its numerous titles is also carried out via the ccb suite. Immediate Media has received several awards for its innovative and successful subscriber acquisition campaigns. Key to Immediate Media’s award-winning campaigns are the detailed classification options on the ccb subscription management platform. Here, “Prospect selection” presents attractive, tailor-made subscription offers. Immediate Media defines the business rules for campaign-specific persona building and the associated incentives in ccb. All subsequent acquisition and administration processes are then handled fully automatically in the customer care platform.